Updated On: 6/9/2008

Thank you for visiting haagen-dazs.com. This privacy policy tells you how our company collects, stores, and uses personal information collected on the Häagen-Dazs family of websites ("Website(s)," or "Site(s)") including the one you are currently visiting. Please read this privacy policy before submitting any personal information on this Site. By using this Site, you are accepting the practices described in this privacy policy. We may, infrequently, change these practices, but any changes will be posted and changes will only apply to activities and information on a going-forward, not retroactive basis. You are encouraged to review the privacy policy whenever you visit to make sure that you understand how any personal information you provide will be used.

The privacy practices set forth in this privacy policy pertain only to the online collection of information.

Websites Not Covered by This Privacy Policy
This privacy policy does not apply to websites maintained by other companies or organizations to which we link, including websites that are operated by our parent or affiliate companies or that are not otherwise a part of the Häagen-Dazs family of websites (collectively, "third-party sites").

We encourage you to read the privacy policy of the third-party sites to which you link before you submit any personal information to that site. We are not responsible and disclaim any liability for the independent practices or content of any third-party site.

What We Collect and How We Use It

Personally Identifiable Information
To simply browse our Websites, we do not ask you to provide any information. However, if you wish to participate in many of the features and services the Häagen-Dazs websites and brands have to offer, we may ask you to provide certain personal and/or demographic information. Personal information (as used in this Privacy Policy) refers to any information that can be used to personally identify you or contact you online or offline. This may include, for example, your name, postal address, e-mail address, phone number ("personally identifiable information") as well as other non-personally identifiable information or demographic information such as your date of birth, age, gender, habits or preferences when such information is tied to your personally identifiable information (collectively, "personal information").

Personal information is only collected with your knowledge (i.e., if you voluntarily provide it to us through one of the online forms available on the Häagen-Dazs websites) and will usually take the form of:

  • Signing up for the Häagen-Dazs newsletter;
  • Sweepstakes, contests, or other promotions;
  • Surveys and polls;
  • Message boards and other interactive activities;
  • Purchasing a Häagen-Dazs product through one of our online stores;
  • E-cards, tell-a-friend, or other one-time use features;
  • Feedback, questions, or comments through one of our Contact Us forms;
  • Information submitted in a business capacity (e.g., resumes, media requests, etc.);
  • Signing up a friend to participate in product-specific campaigns; or,
  • Any other request that requires the submission of personal information.

Note: Depending on the Häagen-Dazs website that you are visiting, some or many of the activities listed above may not be available. If you elect to receive information from us, you may receive information by regular mail or email, depending on the information you provided at registration. From time to time, our outbound communications may feature products/services from other reputable organizations, companies or products that may interest you. Your personally identifiable information is not shared with these other companies. All mailings come from our company or our agents, who are bound to keep information confidential.

We do not share personally identifiable information collected at this site with third parties, except for the limited instances noted below. The exceptions are:

  • We may share your information with our agents who assist us in administering the site and various programs and promotions. They can only use the information to administer our site and programs. These agents are required to keep your information private and secure.
  • From time to time we may run a joint promotion on this site with another company or organization. At the time of collection, you will always be advised if another company is also collecting information. We recommend you review that company's privacy policy, and we may provide a link to that company's privacy policy.
  • Sometimes we run programs featuring another company's service or products, and you are given the opportunity to opt in to future receipt of information from that company. We recommend you review that company's privacy policy, and we may provide a link to that company's privacy policy.
  • We may also disclose personally identifiable information if we are required to comply with laws, or if in our good-faith judgment, such action is reasonably necessary to comply with legal process, to respond to any claims, or to protect our rights, our customers and the public.
  • In the event of an acquisition of all or part of the Häagen-Dazs brand by another company, the acquirer would have access to the information maintained for the Häagen-Dazs business, which could include personally identifiable information, subject to applicable law. Similarly, information may be transferred as part of a reorganization or insolvency proceeding.

Our company may on occasion combine information we receive with outside records to enhance our consumer profiles for our own marketing purposes.

Cookies
We use cookies to improve the use and functionality of our Websites. A "cookie" is a small file or record-keeping device that websites often store on a user's computer. Storage of cookies on your system provides an easy and convenient way for us to personalize or enhance your experience on our Websites and to make your next visit more enjoyable. For example, cookies may remember the content you previously viewed on our sites or the email address and password you provided when registering during an earlier visit to our Sites. Using cookies, therefore, may allow us to serve you content tailored to your interests and save you the time of having to re-register or re-enter information when you revisit our sites or try to access certain members-only sections. On some sites, cookies enable us to store your activities, points or high scores. We may also use cookies to lock out underage users from certain activities. We do not use cookies to collect personal information such as your name; however, we may link information contained in a cookie to personal information collected from you by other means (e.g., general website registration). You can always disable cookies or set your browser to alert you when cookies are being sent to your computer; however, if you do so, you may not be able to register on our Site or use other features that require registration or the collection of information.

IP Addresses
We may keep track of Internet Protocol (IP) addresses to (among other things): (i) troubleshoot technical concerns, (ii) maintain website safety and security, (iii) restrict access to our Sites to certain users, and, (iv) better understand how our sites are utilized. An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet.

Log Files
We (or a vendor on our behalf) may collect information in the form of logs — files that record website activity and gather statistics about web users' browsing habits. These entries are generated anonymously and help us gather (among other things): (i) a user's browser type and operating system, (ii) information about a user's session (such as the URL they came from, the date and time they visited our Site, and which pages they've viewed on our site and for how long), and (iii) other similar navigational or click-stream data. We also use information captured in log files for our internal marketing and demographic studies so we can constantly improve and customize the online services we provide you. Log files are used internally only and are not associated with any particular user.

Web Beacons
We may use web beacons (or clear GIFs) on our Websites or include them in the email messages we send you. Web beacons (also known as "web bugs") are small strings of code that provide a method of delivering a graphic image on a web page or in an email message for the purpose of transferring data back to us. The information collected via web beacons may include some of the information described in the IP Addresses section directly above, as well as information about how a user responds to an email campaign from our company (e.g., the time the email is opened, where the user links to from the email, etc.). We use web beacon information for a variety of purposes, including but not limited to site traffic reporting, unique visitor counts, advertising and email auditing and reporting, and personalization.

Agents and Contractors
We may use outside companies, agents or contractors ("vendors") to provide support for the internal operations of our Websites and to assist us with administering the various programs and promotions available on our sites. In the course of doing so, these vendors may come into contact with your personal information. However, we only give them access to (or allow them to collect on our behalf) the information they need in order to perform the specific tasks they've been hired to do. They have also agreed to protect the confidentiality and security of this information.

Partners and Joint Promotions
From time to time, we may run a joint or cosponsored program or promotion on our Websites with another company, organization or other reputable third party, and, as part of this event, collect and process personal information. If your personal information is being collected by (or is shared with) another company as part of such promotion, we will let you know this at the time your information is collected. Periodically, we may run a promotion on our site that features the products or services of another company and will give you the opportunity to opt in to receive information directly from that third-party company. If any of these promotions is made available to children under 13, we will first obtain verifiable consent from the parent before sharing the child's information.

When doing any promotion involving another company, we may provide a separate link to that company's privacy policy, and we encourage you to read it before you share any personal information, as we cannot guarantee they adhere to the same privacy practices as used by our company. If you do not want your information to be collected by or shared with a company other than ours, you can always choose not to opt in or participate in these events at the time the information is collected/requested.

If you are a California resident, you may have the right to request and receive certain information about our disclosure of personal information to third parties for their direct marketing purposes, and your choices with respect to such disclosures. However, our policy is not to share your personal information with third parties unless you first opt in to such disclosure or are first given the opportunity to opt out. This practice is disclosed in the preceding sections of this privacy policy.

Legal and Business Transfers
We may also disclose personally identifiable information if we are required to do so by law, or if in our good-faith judgment, such action is reasonably necessary to comply with legal processes, to respond to any claims or to protect the safety or rights of our company, our customers or the public.

In the event of a merger or acquisition of all or part of our company or of the Häagen-Dazs brand by another company, the acquirer would have access to the information maintained by that business, which could include personal information, subject to applicable law. Similarly, personal information may be transferred as part of a corporate reorganization, insolvency proceeding or other similar event, if permitted by and done in accordance with applicable law.

Who is collecting your personal information, and is it shared with anyone?

Aggregate Information
We may share aggregated demographic or survey information with third parties, but this information is in anonymous form and does not contain any personal information. The aggregate information that we share may include anonymous information that is captured through the use of cookies and other similar tracking technology.

Tell a Friend and Electronic Postcards
If you send a friend an email or postcard from this Site, the referral information you provide (names and email addresses) is used on a one-time basis to facilitate the communication and is not further retained by our company.

Demographic Information and Surveys and Polls
We may ask for demographic or profile (age, gender, household, interests, etc.) information in a survey/poll or at registration. This information is used to assist us in tailoring the Site, our communications and our products to visitors and consumers. We may share aggregated demographic and survey information, as opposed to individual information, with third parties.

Security and Opting Out
We use commercially reasonable efforts to keep personally identifiable information secure. Only authorized employees, agents and contractors (who have agreed to keep information secure and confidential) have access to this information, and only to help administer the promotional programs and the Häagen-Dazs site. All emails and newsletters from this Site allow you to opt out of further mailings.

Purchasing Häagen-Dazs products online
Some of our Sites may allow you to purchase our products through an online store operated by our company or by a vendor on our behalf, while other Häagen-Dazs websites may provide links to unaffiliated third party sites that sell our products.

If the online store you are visiting is operated by an unaffiliated third party, we may provide you a direct link to the third party store for your convenience. Please note, however, that these sites are not operated by our company and are not covered by this Privacy Policy. We are selective in who we choose to partner with to sell our products online and we will strive to work with online retailers who (like ourselves) use industry-standard encryption when collecting and processing orders through their websites. This helps prevent unauthorized electronic access to sensitive financial information, such as your credit card number. We encourage you to read the privacy policy of the online store you are visiting before sharing any personal information such as your credit card number.

Children's Privacy Policy
We have no intention of collecting information from children at this Website, notwithstanding the following: for specific contests or promotions, a child's first name, email address, birth date and ZIP code may be collected. This information is only collected when voluntarily submitted by visitors to help fulfill the specific entry requirements of the contest (e.g., to determine age eligibility for a contest, to fulfill contest entry, and to collect general geographic data). If you choose not to provide this information, the online contest entry may not be available to you. Online entrants who are children under the age of 13 will not be contacted by us unless the child is a potential winner. Potential winners will be contacted via a one-time email communication, and the child will be instructed to have their parent/legal guardian contact a Häagen-Dazs representative to provide the child's home mailing address and telephone number and the email address of the parent/guardian. A Parental Permission Form ("Form") will be emailed to the parent/legal guardian, which must be completed and signed (indicating approval) and returned by mail or fax to the address/fax number provided on the Form to Sponsor within the time specified by Sponsor. If a Form is not completed and submitted within the specified time, the potential winner will forfeit his/her right to be declared a winner or win a prize. Email addresses of entrants and their parents/legal guardians will be discarded within one (1) year of the contest closing, and will not be utilized in that period of time for any communications from our company that do not pertain to the contest. No email addresses will be shared with third parties.

General
Third-party Internet sites accessible through hyperlinks from this Site have their own privacy practices, and we have no responsibility or liability for these independent practices. Please review their privacy practices for yourself.

We reserve the right to make changes to this policy. Any changes to this policy will be posted.

Contact Information
If you have any questions, complaints or comments regarding this privacy policy or our information collection practices, please contact us at:

Häagen-Dazs Consumer Relations
5929 College Avenue
Oakland, CA 94618
1-800-767-0120
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